E-commerce & DTC

Marketing for e-commerce and DTC brands that grows profit, not just revenue

Acquisition, conversion and retention managed together, measured by contribution margin and repeat purchase rather than top-line revenue.

Grow my store profitably How we help

Direct-to-consumer brands live and die by unit economics. Rising ad costs, discount-hungry customers and platform tracking gaps can make a growing store unprofitable without anyone noticing until the cash runs short.

We plan e-commerce growth around three numbers: what a new customer costs, what they are worth over twelve months and how quickly they pay back. Every channel decision – Google Shopping, Meta, TikTok, TikTok Shop, creators, email – is judged against them.

What good looks like

A store where every channel is judged by the same profit numbers: new-customer acquisition cost under control, first orders paying back quickly, and email and SMS bringing customers back for the second and third purchase. Creative is refreshed every week, and decisions are made from reconciled data rather than the most optimistic platform report.

E-commerce & DTC Brands

Your challenge, our approach.

Your challenge

What makes it hard

  • Ad costs rising faster than average order value
  • Platform-reported sales that do not match the bank account
  • Heavy reliance on discounts to convert
  • Most customers buying once and never returning

Our approach

How we handle it

  • Contribution margin as the north-star metric
  • Tracking reconciled across Shopify, GA4 and ad platforms
  • Weekly creative testing on Meta and TikTok
  • Retention flows that lift repeat purchase

Services

The services that move the needle here.

E-commerce Marketing

Product feeds, Shopping and catalogue ads, marketplaces and retention managed to margin.

Explore E-commerce Marketing

Shopify Marketing

Store speed, Shopify SEO, sales channels and checkout improved before we scale traffic.

Explore Shopify Marketing

Compliance and channel notes

Rules we plan around

Product feeds must follow Google Merchant Center policies, and prices, availability and shipping details must match what shoppers see on your site. Discount and 'was/now' pricing claims, delivery promises and subscription terms are covered by consumer protection rules in most markets, so we keep offers accurate and terms clear. Paid creator content needs a clear ad disclosure.

FAQ

Marketing for E-commerce & DTC Brands: common questions

Which ad channels work best for e-commerce?

Usually Google Shopping and Performance Max to capture demand, Meta and TikTok to create it, and email to bring customers back. The right mix depends on your products, price point and margin.

Can you work with our existing Shopify theme?

Yes. We optimise existing themes and only recommend a rebuild when the theme itself limits speed or conversion.

How do you handle iOS and cookie tracking gaps?

We set up server-side events and conversion APIs where appropriate, reconcile platform data with Shopify orders and use blended metrics such as overall marketing efficiency alongside platform numbers.

Do you work with marketplaces like Amazon?

Yes. Marketplace listings and advertising are part of our e-commerce marketing service, planned alongside your own store so pricing and messaging stay consistent across every channel.

What size of store do you work with?

From brands finding their first profitable channel to established stores scaling into new markets. The plan and engagement model adapt to your stage.

Industries

Other sectors we serve

Real Estate & Home Services Healthcare & Wellness Education & Training SaaS & Technology Fashion & Beauty Professional Services Local Businesses

Ready for your next level?

Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.

Grow my store profitably See engagement models