Social Media Marketing
Platform-native content and creator collaborations on Instagram and TikTok.
Explore Social Media MarketingFashion & beauty
Fashion and beauty marketing powered by creators and short-form video
Creator-led content, paid social, TikTok Shop and retention that grow sales while protecting the brand you have built.
Fashion and beauty are discovered on social feeds. Customers see a product on a creator, watch it styled or applied in a short video and buy within the same app. Brands that win produce a constant flow of authentic content and make it easy to buy where the attention is.
We combine creator partnerships, in-house short-form video, paid social and TikTok Shop with retention email and SMS, so the customers you acquire through social come back for the next collection or refill.
What good looks like
A content engine that produces new creator and brand videos every week, campaigns that scale the winners, launches planned around your collections, and retention flows that turn first-time buyers into repeat customers – all measured by profit after returns and discounts.
Fashion & Beauty
Your challenge, our approach.
Your challenge
What makes it hard
- Constant demand for fresh creative
- Creator programmes that are hard to measure
- Seasonal collections and short product cycles
- Returns and discounting squeezing margin
Our approach
How we handle it
- A steady creative pipeline with creators and UGC
- TikTok Shop and shoppable video
- Launch calendars tied to collections
- Retention flows for replenishment and new drops
Services
The services that move the needle here.
Content & Creative Production
Short-form video, UGC-style ads and product imagery direction.
Explore Content & Creative ProductionPaid Advertising (Google, Meta & TikTok)
Meta and TikTok campaigns with weekly creative testing.
Explore Paid Advertising (Google, Meta & TikTok)Shopify Marketing
Store optimisation, Shopify Collabs creator programmes and product launches.
Explore Shopify MarketingEmail Marketing & Automation
Drop announcements, replenishment reminders and loyalty flows.
Explore Email Marketing & AutomationCompliance and channel notes
Rules we plan around
Paid creator and influencer content must be clearly labelled as advertising under the rules of most markets. Cosmetic and skincare claims must be substantiated, and before-and-after imagery is restricted on some platforms. Product claims about sustainability need evidence.
FAQ
Marketing for Fashion & Beauty: common questions
How do you find the right creators?
We shortlist creators whose audience matches your customers and whose content style fits your brand, check engagement quality and agree clear briefs and usage rights.
Is TikTok Shop worth it for our brand?
For products that demonstrate well on video and sit at accessible price points, often yes. We assess fit, margins and fulfilment requirements first.
How do you keep the brand consistent with so many creators?
Clear brand guidelines, creative briefs with do's and don'ts and a review step before content is used in ads.
Do you work with emerging brands?
Yes. Emerging brands often start with a focused sprint - for example creator seeding and a TikTok Shop launch - before adding paid scaling.
Can you help with wholesale or retail partners?
Our focus is direct-to-consumer growth, but we coordinate messaging and launches with your wholesale and retail partners.
Industries
Other sectors we serve
Ready for your next level?
Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.