Strategy

Digital marketing strategy that tells you exactly where to grow next

We find the one constraint holding growth back, then build a 90-day plan, budget split and measurement framework around it.

Get a growth strategy See the process

Strategy that starts with your numbers, not a template

Most marketing plans fail for a simple reason: they are lists of tactics rather than decisions. A strategy decides who you are trying to win, what you will say to them, which channels will carry that message and how much each channel is allowed to spend before it has to prove itself.

Nexomark starts with your data. We review analytics, ad accounts, CRM records, search visibility and the customer journey on your website, then interview the people who sell and deliver. The output is not a 60-page deck. It is a short, prioritised plan that names the biggest constraint on growth, the experiments that will test it and the targets that tell everyone whether it is working.

Because the same team can execute the plan, the strategy stays honest. Every recommendation has to be something we would be willing to run and be measured on.

Who it is for

Founders and marketing leads who are spending on several channels without a clear picture of what works, companies preparing to scale budget, and teams that need an outside view before hiring.

Problems we solve

Sound familiar?

Busy but not growing

You are active on several channels, yet revenue and pipeline stay flat and nobody can say which activity actually moves them.

No single source of truth

Analytics, ad platforms and the CRM all report different numbers, so budget decisions come down to opinion.

Budget spread too thin

A little money on every channel means none of them gets enough to learn, so everything looks like it does not work.

Unclear positioning

Your offer sounds like every competitor, so you end up competing on price.

Outcomes

What changes for you.

  • A clear answer to where the next unit of growth comes from
  • A budget split by channel with rules for when to move money
  • One dashboard everyone trusts, tied to pipeline and revenue
  • Positioning and messaging your team can repeat in one sentence
  • A 90-day plan with owners, dates and success measures

What you get

Included

  • Marketing and funnel audit
  • Customer and competitor research
  • Positioning and message hierarchy
  • Channel mix and budget model
  • 90-day plan with owners and targets

How we work

Our approach

  • Interviews with sales, delivery and leadership
  • Analysis of real data before opinions
  • One constraint at a time, in priority order
  • Experiments with a clear success threshold
  • Monthly review and re-plan

Process

How it runs, step by step.

  1. Discovery

    Access to analytics, ads, CRM and website; interviews with your team and, where possible, customers.

    Week 1

  2. Audit

    Tracking check, funnel analysis, channel performance and competitor review.

    Week 2

  3. Strategy

    Positioning, audience priorities, channel mix and budget model.

    Week 3

  4. 90-day plan

    Experiments, owners, timeline and the dashboard that will track them.

    Week 4

  5. Review

    Monthly results review and the next 90-day plan.

    Ongoing

Deliverables

What you receive.

  • Audit report with prioritised findings
  • Positioning statement and messaging framework
  • Channel and budget model (spreadsheet you keep)
  • 90-day growth plan
  • KPI dashboard in Looker Studio or your BI tool
  • Tracking plan for events and conversions

Tools we work with

  • GA4
  • Google Tag Manager
  • Looker Studio
  • HubSpot
  • Google Search Console
  • Semrush

Industries

Where this works especially well.

SaaS & Technology Professional Services E-commerce & DTC Brands Healthcare & Wellness

FAQ

Digital Marketing Strategy: common questions

What is included in a digital marketing strategy?

An audit of your current marketing and tracking, research into customers and competitors, positioning and messaging, a channel mix and budget model, and a 90-day plan with owners and targets. You also get a dashboard so progress is visible from day one.

How long does it take to build the strategy?

Usually about four weeks from access to the final 90-day plan, depending on how quickly we can get data access and time with your team.

Do we have to hire you to execute it?

No. The plan is written so your in-house team or another partner can run it. Many clients do ask us to execute part or all of it, because the people who wrote the plan already know it.

What if our tracking is broken?

That is common, and fixing it is usually the first item in the plan. Strategy built on wrong numbers is worse than no strategy.

Can you work with our existing agency?

Yes. Strategy is often most useful as an independent view. We can build the plan and hand it to your current partners, or coordinate with them on execution.

Related services

Works best together with

Let’s talk about Digital Marketing Strategy.

Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.

Get a growth strategy See engagement models