Paid media

Paid advertising on Google, Meta and TikTok, built around margin

Campaigns on Google, Meta and TikTok managed for cost per qualified lead and profitable return, with weekly creative testing and tracking you can trust.

Get a paid ads audit See the process

Ads that pay for themselves start with measurement

Ad platforms optimise towards whatever you tell them is a conversion. If that signal is a page view or a low-quality form fill, the algorithm will find you more of them. So every engagement starts by making sure the right conversions are tracked, with value, and fed back to Google, Meta and TikTok.

From there we build accounts around intent. Search campaigns capture people already looking for what you sell. Paid social creates demand with creative that earns attention, then retargets the people who engaged. TikTok Ads and TikTok Shop campaigns reach audiences who discover products through creators and short video.

Creative is the biggest lever in paid social, so we test new angles every week and keep a library of what wins. Budgets move to the campaigns that produce qualified pipeline or profitable sales, not the ones with the cheapest clicks.

Who it is for

Businesses with a proven offer that want predictable volume: e-commerce brands, lead-driven service companies, education providers and SaaS teams with clear unit economics.

Problems we solve

Sound familiar?

Rising costs, flat results

Cost per click keeps climbing while lead quality and sales stay the same.

Tracking you cannot trust

Platforms claim conversions your CRM never sees, or miss the ones that matter.

Creative fatigue

The same few ads run for months and performance quietly decays.

Budget on autopilot

Spend is spread evenly instead of following what actually produces profit.

Outcomes

What changes for you.

  • Lower cost per qualified lead or higher return on ad spend
  • Conversion tracking that matches your CRM and sales
  • A steady pipeline of tested creative
  • Budgets that follow profit, reviewed weekly
  • Clear reporting on spend, results and next tests

What you get

Included

  • Account audit and restructure
  • Conversion tracking and offline conversion import
  • Campaign build on Google, Meta and TikTok
  • Weekly creative testing
  • Landing page recommendations

How we work

Our approach

  • Fix tracking first
  • Separate demand capture from demand creation
  • Test creative angles weekly
  • Optimise to qualified leads or profit, not clicks
  • Report what we changed and why

Process

How it runs, step by step.

  1. Audit

    Account structure, tracking, audiences, creative and landing pages reviewed.

    Week 1

  2. Tracking

    Conversions, values and offline/CRM conversion imports set up and verified.

    Week 2

  3. Launch

    Restructured campaigns with new creative and landing pages.

    Weeks 2-4

  4. Test

    Weekly creative and audience tests with clear success rules.

    Weekly

  5. Scale

    Budget moved to winners; new channels added when the base is profitable.

    Monthly

Deliverables

What you receive.

  • Account audit and plan
  • Conversion tracking setup and QA
  • Campaign builds and ongoing management
  • Ad creative (static and video) or creative briefs
  • Weekly optimisation notes
  • Monthly performance report

Tools we work with

  • Google Ads
  • Meta Ads Manager
  • TikTok Ads Manager
  • TikTok Shop
  • Google Tag Manager
  • GA4

Industries

Where this works especially well.

E-commerce & DTC Brands Real Estate & Home Services Education & Training Fashion & Beauty

FAQ

Paid Advertising (Google, Meta & TikTok): common questions

What budget do we need for paid advertising?

Enough for the platform to learn: each campaign needs a meaningful number of conversions per week. We size the budget from your cost per lead or sale and your targets, and we will tell you honestly if the budget is too small to test properly.

Is the ad spend included in your fee?

No. Ad spend is paid directly to Google, Meta or TikTok from your own accounts, which you always own. Our management fee is separate and agreed upfront.

Do you make the ad creative?

Yes. We produce static and video creative or brief your team and creators. Creative testing is part of every paid social engagement.

Can you run TikTok Shop campaigns?

Yes. For e-commerce brands we set up and optimise TikTok Shop, product listings, shoppable video ads and creator affiliate programmes.

Who owns the ad accounts?

You do. We work inside your accounts with admin access you can revoke at any time.

Related services

Works best together with

Let’s talk about Paid Advertising (Google, Meta & TikTok).

Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.

Get a paid ads audit See engagement models