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AI search optimization: be the source AI answers cite
We make your brand easy for AI answer engines to find, understand and cite: clear entities, answer-first pages and the third-party signals they trust.
Search now answers, not just lists
More and more buyers ask an assistant instead of scrolling results: ChatGPT, Gemini, Perplexity, Copilot and Google’s own AI features summarise an answer and cite a handful of sources. Answer engine optimization (AEO) and generative engine optimization (GEO) are the work of becoming one of those sources.
The fundamentals overlap with good SEO, but the emphasis shifts. AI systems need to understand exactly who you are and what you are known for, so we tighten your entity signals: consistent company information, structured data and profiles that agree with each other. They favour pages that answer a question directly and back it up, so we restructure key pages answer-first with clear facts, comparisons and original insight. And they lean on what others say about you, so we build genuine third-party mentions in the places your market reads.
We are honest about the limits: no one controls what an AI model says, and visibility changes as the models change. What we can do is make your brand the clearest, best-supported answer available, and measure how often you appear.
Who it is for
Brands in categories where buyers ask assistants for recommendations – software, professional services, health and wellness, e-commerce – and any business that already invests in SEO and wants to protect its visibility as search changes.
Problems we solve
Sound familiar?
Invisible in AI answers
When prospects ask an assistant for providers in your category, competitors are named and you are not.
Inconsistent brand facts
Your services, locations or positioning are described differently across your site, directories and profiles, so AI systems are unsure what you do.
Pages that bury the answer
Key pages take five paragraphs to say what you do, so nothing is quotable.
No way to measure it
You do not know how often AI assistants mention or link to you, so you cannot tell whether anything is improving.
Outcomes
What changes for you.
- Your brand described accurately by AI assistants
- Key pages structured so answers are easy to extract and cite
- Consistent entity data across site, schema and profiles
- A repeatable way to track AI visibility and AI referral traffic
- Content that also performs in classic search
What you get
Included
- AI visibility baseline across key prompts
- Entity and structured data audit
- Answer-first rewrites of priority pages
- FAQ and comparison content plan
- Third-party mention strategy
How we work
Our approach
- Start from the questions buyers actually ask assistants
- Fix facts and entities before writing new content
- Write answer-first, then support with evidence
- Earn mentions on sources AI systems already trust
- Re-measure monthly as models change
Process
How it runs, step by step.
-
Baseline
Test a panel of buyer prompts across major assistants and record who gets mentioned and cited.
Week 1 -
Entity audit
Company facts, schema, profiles and directory listings checked for consistency.
Week 2 -
Page restructure
Priority pages rewritten answer-first with clear facts, comparisons and FAQs.
Weeks 3-6 -
Mentions
Digital PR, expert commentary and listings on sources in your niche.
Monthly -
Measure
Re-run the prompt panel and review AI referral traffic in analytics.
Monthly
Deliverables
What you receive.
- AI visibility baseline report
- Entity and schema fix list (implemented on WordPress sites)
- Rewritten priority pages
- FAQ and comparison content
- Mention and PR plan
- Monthly AI visibility tracking
Tools we work with
Industries
Where this works especially well.
FAQ
AEO & AI Search Optimization: common questions
What is the difference between SEO, AEO and GEO?
SEO helps pages rank in search results. AEO (answer engine optimization) and GEO (generative engine optimization) focus on being understood and cited when an AI system writes an answer. The foundations overlap, but AEO and GEO put more weight on clear entity information, answer-first content and third-party mentions.
Can you guarantee we will appear in ChatGPT or Google AI answers?
No. Nobody controls what AI models say, and their behaviour changes often. We improve the signals they rely on and measure your visibility over a consistent set of prompts so you can see the trend.
How do you measure AI visibility?
We track a fixed panel of buyer prompts across major assistants each month, recording mentions and citations, and we monitor referral traffic from AI assistants in your analytics.
Does this replace SEO?
No. Most AI answers draw on the same web content search engines index, so strong SEO is the foundation. AI search optimization builds on it.
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Let’s talk about AEO & AI Search Optimization.
Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.