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Google Business Profile management that brings calls, visits and bookings
We set up, optimise and actively manage your Google Business Profile - categories, services, photos, posts and reviews - so nearby customers choose you on Search and Maps.
Your Google profile is often your first impression
When someone searches for a service near them, your Google Business Profile – called Google My Business until Google renamed it – is often seen before your website. It shows your hours, photos, reviews and services, with buttons to call, book or get directions. A complete, accurate and active profile gives Google confidence to show you, and gives searchers a reason to pick you over the business next door.
We look after the whole profile: verification and ownership problems, the right primary and secondary categories, services and products, attributes, opening hours including holidays, photos and video, and regular posts for offers, events and news. We watch for changes suggested by the public or made automatically by Google, so your details stay the way you set them, and we resolve duplicate or merged listings.
Reviews matter as much as the profile itself. We set up a simple, policy-compliant way to ask every customer for a review and help you reply to all of them, including the difficult ones. Google now also uses AI to answer customers’ questions on Maps, drawing on the information in your profile and what reviewers say, so clear, complete details and genuinely detailed reviews are worth more than ever.
Who it is for
Clinics, restaurants, salons, trades and home services, law and accounting firms, shops and any business that serves customers at a location or across a local area.
Problems we solve
Sound familiar?
Missing from the map
Competitors appear in the local results for your main services and you do not, even close to your own address.
Wrong or incomplete details
Old opening hours, the wrong category, missing services or edits made by others send customers elsewhere.
Few or old reviews
A handful of reviews from years ago, some without replies, make a busy business look inactive.
Suspended or unverified
Verification has stalled or the profile has been suspended, and every day without it costs calls.
Outcomes
What changes for you.
- A complete, verified profile with accurate details everywhere
- A steady flow of genuine new reviews, all answered
- Fresh photos and regular posts that keep the profile active
- Calls, direction requests and bookings tracked every month
- Consistent business details across the directories that matter
What you get
Included
- Profile audit and competitor comparison
- Category, service and attribute optimisation
- Photo, video and post calendar
- Review request process and reply support
- Citation clean-up and local landing pages
How we work
Our approach
- Follow Google's guidelines: no keyword-stuffed names, no fake reviews
- Accurate information first, then activity
- Make asking for reviews part of your daily routine
- Connect the profile to a strong local page on your site
- Report on calls, directions and bookings, not just views
Process
How it runs, step by step.
-
Audit
Profile, reviews, categories, competitors and directory listings checked.
Week 1 -
Fix
Verification, ownership, duplicates, categories, services and hours corrected.
Weeks 1-2 -
Optimise
Description, photos, products, booking link and a tracked website link.
Weeks 2-3 -
Reviews
A request process for your team and agreed reply guidelines.
Week 3 -
Manage
Posts, photos, review replies, monitoring and reporting.
Monthly
Deliverables
What you receive.
- Google Business Profile audit
- Optimised profile, or one per location
- Review request kit: links, QR codes and message templates
- Monthly posts and photo updates
- Citation and directory clean-up
- Monthly calls, directions and bookings report
Tools we work with
Industries
Where this works especially well.
FAQ
Google Business Profile (GMB): common questions
Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile, and profiles are now managed directly from Google Search and Maps. Many people still call it GMB.
Can you guarantee a top-three map ranking?
No. Google ranks local results mainly on relevance to the search, distance from the searcher and how prominent your business is, and it alone decides the order. We improve everything you can control and report honestly on the results.
Do you write or buy reviews?
Never. Fake, paid-for or selectively requested reviews break Google's policies and consumer protection rules, and can lead to removed reviews or a restricted profile. We help you ask every real customer in a simple, consistent way.
We do not have a shop front. Can we still have a profile?
Usually, yes. Service-area businesses such as trades and mobile services can hide their address and show the areas they serve. Businesses that operate only online are not eligible for a profile.
Our profile was suspended. Can you help?
Yes. We review the profile against Google's guidelines, correct the cause and prepare the evidence for a reinstatement request. Reinstatement is never guaranteed, so prevention is part of our ongoing management.
Can you manage profiles for several locations?
Yes. Each location gets its own accurate profile and local page, managed centrally, with reporting per location.
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Let’s talk about Google Business Profile (GMB).
Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.