Shopify

Shopify marketing that turns your store into a growth engine

We use what Shopify already offers - sales channels, customer data, creator tools and automations - to win more first orders and bring customers back for the next one.

Grow my Shopify store See the process

Marketing built around how Shopify actually works

Shopify gives store owners a lot out of the box: sales channels for Google and YouTube, Meta and TikTok, built-in email and SMS through Shopify Messaging, automation with Shopify Flow, creator tools and a huge app ecosystem. Most stores use only a fraction of it, while a pile of half-used apps slows the storefront down.

We start with the store itself. Shopify SEO has its quirks – collection-based product URLs that create duplicates, thin collection pages, theme code that hides content from search engines – so we fix the structure, write collection and product content that answers buyers’ questions and add structured data that helps your products appear richly in search. We remove apps you no longer need, tune the theme for speed and improve product pages and the path to checkout.

Then we connect the growth channels: clean product feeds through the Google & YouTube channel, catalogue ads on Meta and TikTok, Shopify Collabs for creator and affiliate programmes, and retention flows in Shopify Messaging or Klaviyo, coordinated with Shopify Flow. For Shopify Plus brands we also use Plus tools such as Shopify Audiences where the store is eligible. Store builds, theme changes and migrations are handled by the same team, so marketing never waits on development.

Who it is for

Shopify and Shopify Plus stores, brands moving to Shopify from another platform, and store owners who want an expert team running marketing on the platform they already use.

Problems we solve

Sound familiar?

App overload

Apps added over the years slow the store down and duplicate features Shopify now includes.

Collections that do not rank

Thin collection pages and duplicate product URLs keep you off the first page for category searches.

Channels set up and forgotten

Google, Meta or TikTok channels were connected once, but the feeds are full of errors and nobody manages them.

Emails that only announce sales

Campaigns go out, but welcome, abandoned cart, post-purchase and win-back flows are missing or out of date.

Outcomes

What changes for you.

  • A faster, leaner store with only the apps you need
  • Collection and product pages that rank for category searches
  • Sales channels with healthy feeds and managed campaigns
  • Automated retention flows that bring customers back
  • Reporting that ties every channel to Shopify orders and margin

What you get

Included

  • Shopify store, app and speed audit
  • Shopify SEO and collection content
  • Google, Meta and TikTok sales channels
  • Shopify Collabs creator programme
  • Email and SMS in Shopify Messaging or Klaviyo

How we work

Our approach

  • Use what Shopify includes before adding apps
  • Fix the store before scaling traffic
  • Write collection content for real category searches
  • Automate with Shopify Flow where it saves time
  • Measure against Shopify orders, not platform claims

Process

How it runs, step by step.

  1. Audit

    Theme, apps, speed, SEO, sales channels, tracking and retention.

    Week 1

  2. Clean up

    Unused apps removed; tracking, feeds and duplicate URLs fixed.

    Weeks 2-3

  3. Optimise

    Collection and product content, theme speed and the path to checkout.

    Weeks 3-5

  4. Grow

    Sales channel campaigns, creator programme and retention flows.

    Weeks 4-6

  5. Scale

    Ongoing tests, new markets and catalogue expansion.

    Monthly

Deliverables

What you receive.

  • Shopify audit with app and speed report
  • SEO-ready collection and product templates
  • Structured data and clean URL handling
  • Sales channel and feed management
  • Creator and affiliate programme
  • Retention flows and monthly campaigns
  • Monthly orders and margin report

Tools we work with

  • Shopify
  • Shopify Flow
  • Shopify Messaging
  • Klaviyo
  • Shopify Collabs
  • Google Merchant Center

Industries

Where this works especially well.

E-commerce & DTC Brands Fashion & Beauty Healthcare & Wellness Local Businesses

FAQ

Shopify Marketing: common questions

Do you build new Shopify stores?

Yes. We build custom Shopify themes or adapt quality themes, migrate stores from other platforms and set up apps, payments, tracking and sales channels, with redirects so you keep the search rankings you already have.

Do we need Shopify Plus?

Not usually. Most of this work runs on standard plans. Plus becomes worthwhile at higher volumes or when you need features such as Shopify Audiences, deeper checkout customisation or several stores, and we will tell you honestly when that point arrives.

Can you work with our current theme?

Yes. We optimise existing themes and only recommend a rebuild when the theme itself limits speed, SEO or conversion.

Is Shopify good for SEO?

Yes, with some care. Shopify handles the basics well, but duplicate product URLs, thin collection pages and code injected by apps are common problems. We fix those and build content that helps collections and products rank.

Do you help with product photography?

We direct product and lifestyle shoots and produce UGC-style video, or brief your photographer so assets work for the store and for ads.

Related services

Works best together with

Let’s talk about Shopify Marketing.

Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.

Grow my Shopify store See engagement models