E-commerce

E-commerce marketing that sells more and protects your margin

We grow online stores on any platform with shopping ads, clean product feeds, paid social, marketplaces and retention, judged by profit rather than revenue alone.

Grow my online store See the process

Profitable e-commerce growth is a system, not a channel

Online stores grow when three things work together: traffic you can afford, a store that turns visits into orders and a retention programme that makes each customer worth more over time. Fix only one and the other two cap your growth.

We work with whichever platform you sell on – WooCommerce, Shopify, BigCommerce, Adobe Commerce or a custom build – and across the places your customers shop. It starts with product data: accurate titles, attributes, images, prices and stock, so Google Shopping, Performance Max and catalogue ads on Meta and TikTok show the right products to the right people. From there we run acquisition with creative tested every week, marketplace listings and ads where the margin works, and email and SMS flows that bring customers back for the second and third order.

Every decision is guided by unit economics: what a new customer costs, what they are worth over time and how quickly they pay back. If your store runs on Shopify, our Shopify marketing service goes deeper into the platform’s own channels and tools.

Who it is for

Online stores on any platform, retailers adding e-commerce to physical shops, brands that sell on marketplaces as well as their own site, and stores that want to scale profitably rather than buy revenue at any cost.

Problems we solve

Sound familiar?

Revenue up, profit flat

Sales grow, but rising ad costs, discounts and returns eat the margin.

Messy product data

Disapproved products, vague titles and wrong prices or stock hold back Shopping and catalogue ads.

One-and-done customers

Most customers buy once and never come back.

Unreliable tracking

Ad platforms over-report sales, so it is unclear which campaigns actually make money.

Outcomes

What changes for you.

  • Acquisition managed to contribution margin
  • A clean product feed that keeps products approved and visible
  • Repeat purchase flows running automatically
  • Tracking reconciled between your store, GA4 and ad platforms
  • Monthly unit-economics reporting

What you get

Included

  • E-commerce and tracking audit
  • Product feed and Merchant Center management
  • Google Shopping, Performance Max, Meta and TikTok ads
  • Marketplace listings and advertising
  • Email and SMS retention flows

How we work

Our approach

  • Start from unit economics
  • Fix tracking and product data before scaling spend
  • Test creative weekly
  • Grow customer lifetime value, not just first orders
  • Report on profit, not just revenue

Process

How it runs, step by step.

  1. Audit

    Store, tracking, product feed, ads, marketplaces and retention review.

    Week 1

  2. Fix

    Tracking, product data and the highest-impact store issues.

    Weeks 2-3

  3. Acquire

    Shopping, Performance Max, paid social and marketplace campaigns.

    Weeks 3-4

  4. Retain

    Welcome, abandoned cart, post-purchase and win-back flows.

    Weeks 4-6

  5. Scale

    Budget, catalogue and market expansion based on margin data.

    Monthly

Deliverables

What you receive.

  • E-commerce growth audit
  • Optimised product feed and Merchant Center setup
  • Paid acquisition management
  • Marketplace listing and advertising plan
  • Retention email and SMS flows
  • Monthly profit-focused report

Tools we work with

  • Google Merchant Center
  • Google Ads
  • Meta Ads
  • TikTok Shop
  • Klaviyo
  • WooCommerce

Industries

Where this works especially well.

E-commerce & DTC Brands Fashion & Beauty Healthcare & Wellness Local Businesses

FAQ

E-commerce Marketing: common questions

Which e-commerce platforms do you work with?

WooCommerce, Shopify, BigCommerce, Adobe Commerce (Magento) and custom-built stores. The marketing principles are the same; tracking, feeds and integrations differ, and we adapt to yours.

Do you manage Amazon and other marketplaces?

Yes, as part of a wider plan. We optimise listings and run marketplace advertising where the margin works, and keep prices and messaging consistent with your own store so the channels do not undercut each other.

Can you help with TikTok Shop?

Yes. We handle setup, product listings, shoppable video ads and creator affiliate programmes, and connect TikTok Shop sales to your wider reporting.

Our products keep getting disapproved in Merchant Center. Can you fix it?

Yes. We find the causes - prices or stock that do not match the site, missing identifiers, image problems, shipping or returns details, policy issues - fix them at the source and set up monitoring. We also check that feed apps and custom integrations use Google's current Merchant API, because the older Content API for Shopping has been retired.

How do you measure profitability?

We combine order data, product costs, shipping, returns and ad spend to report contribution margin and payback period, not just return on ad spend.

We are on WooCommerce. Do we need to move to Shopify?

Not necessarily. We only recommend a migration when the business case is clear, for example when the current platform limits speed, conversion or the tools you need.

Related services

Works best together with

Let’s talk about E-commerce Marketing.

Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.

Grow my online store See engagement models