Email

Email marketing and automation that sells without spamming

Lifecycle flows, campaigns and newsletters that people want to open, with segmentation and deliverability set up properly from the start.

Audit my email See the process

The channel you own

Email is the one channel where you own the audience and pay nothing per message. It is also where many businesses leave the most money: no welcome sequence, no follow-up after a quote, no reason for past customers to come back.

We build lifecycle flows first, because they work every day without anyone pressing send: welcome and onboarding, lead nurture, abandoned cart or quote follow-up, post-purchase, re-engagement and win-back. Then we add a campaign calendar and newsletter that give subscribers something worth opening.

Deliverability is the foundation. We check domain authentication, list hygiene and sending reputation before we scale volume, so your emails land in the inbox rather than spam.

Who it is for

E-commerce brands, SaaS companies, education providers and any business with a list of customers or subscribers it is not using to its full value.

Problems we solve

Sound familiar?

No automated flows

Every email is sent manually, so nurture and follow-up depend on someone remembering.

Landing in spam

Open rates are low and falling because authentication or list hygiene is weak.

Everyone gets everything

The whole list receives the same message regardless of interest or stage.

A list that does not grow

There is no good reason for visitors to subscribe.

Outcomes

What changes for you.

  • Automated flows working every day
  • Better inbox placement and engagement
  • Segmented campaigns that feel relevant
  • A growing list from useful sign-up offers
  • Revenue or pipeline attributed to email

What you get

Included

  • Email audit and deliverability check
  • Lifecycle flow strategy and build
  • Campaign calendar and newsletters
  • Segmentation and list growth
  • Templates matched to your brand

How we work

Our approach

  • Authenticate and clean before you scale
  • Flows before campaigns
  • Segment by behaviour and stage
  • Write like a person, not a promotion
  • Measure revenue and pipeline, not just opens

Process

How it runs, step by step.

  1. Audit

    Deliverability, list health, existing flows and performance.

    Week 1

  2. Foundations

    Authentication, list clean-up and templates.

    Week 2

  3. Flows

    Welcome, nurture, recovery, post-purchase and win-back flows.

    Weeks 2-5

  4. Campaigns

    Monthly calendar and newsletter.

    Monthly

  5. Optimise

    A/B tests on subject lines, content and timing.

    Monthly

Deliverables

What you receive.

  • Deliverability report and fixes
  • Flow map and built flows
  • Branded templates
  • Monthly campaigns
  • Sign-up forms and lead magnets
  • Monthly email report

Tools we work with

  • Klaviyo
  • HubSpot
  • Mailchimp
  • Brevo
  • Google Postmaster Tools

Industries

Where this works especially well.

E-commerce & DTC Brands SaaS & Technology Education & Training Fashion & Beauty

FAQ

Email Marketing & Automation: common questions

Which email platform should we use?

Klaviyo for most e-commerce brands, HubSpot for B2B teams who want CRM and email together, and Mailchimp or Brevo for simpler needs. We work with what you have unless there is a clear reason to switch.

How often should we email our list?

Flows send based on behaviour. For campaigns, consistency beats volume: usually weekly or fortnightly, adjusted by segment engagement.

Can you fix our deliverability?

In most cases, yes: we check SPF, DKIM and DMARC, clean inactive contacts, adjust sending patterns and monitor reputation.

Is buying an email list a good idea?

No. Bought lists damage deliverability and often break data protection rules. We grow your list with offers people choose to sign up for.

Can you migrate us to a new email platform?

Yes. We migrate contacts, segments, templates and flows, warm up sending where needed and make sure nothing breaks for subscribers.

Related services

Works best together with

AI Marketing

AI-assisted content, creative testing, personalisation and analytics, reviewed by people.

Explore AI Marketing

Let’s talk about Email Marketing & Automation.

Book a free 30-minute strategy call. You leave with three clear priorities for growth, whether you work with us or not.

Audit my email See engagement models